Lydia is an accomplished integrated marketing communications executive with more than 15 years of experience driving brand elevation through her passion for data-driven strategy and dynamic storytelling. As Vice President of Marketing & Events at HealthEco, Lydia plays a pivotal part in shaping the marketing landscape of HealthEco and its portfolio companies. Lydia’s journey to HealthEco is marked by her excellence in executive-level marketing and public relations roles, both on the agency and brand side, which have empowered her with a unique perspective and the ability to orchestrate end-to-end marketing strategies for a wide range of brands. Notably, Lydia’s strategic marketing prowess has earned her prestigious accolades, including the Silver Anvil and Bronze Anvil Awards from the Public Relations Society of America (PRSA), as well as a Golden Triangle Award from the American Academy of Dermatology. Lydia’s educational background includes a Bachelor of Science in Journalism: Strategic Communications and a Bachelor of Arts in Spanish from the University of Kansas.

Atalan isn’t just changing the industry; it’s paving the way for a future where healthcare is faster, more efficient and centered around delivering the best care to every patient.