The Atalan Team
Steve Serota
Steve Serota
Chief Executive Officer
A driving force behind the creation of Atalan, Steve has worked to optimize patient-centered laboratory medicine for nearly two decades. As president and chief operating officer for Wisconsin Diagnostic Laboratories, he oversees an organization performing more than seven million tests annually with test capabilities matching the largest labs in the world, providing expert academic care in every community. He also managed Surgical Services, Specialty Pharmacy and Laboratory Services for Northwestern Medicine, and previously led Perioperative Services for Rush University Medical Center. Steve has a Master of Science in Health System Administration from Rush University.
Access to high-value, innovative laboratory medicine is critical for optimizing clinical care; at Atalan, our technology-driven partnerships bring the best of laboratory medicine to patients when and where they need it.
Robin Herbner
Robin Herbner
Chief Financial Officer
In addition to her financial prowess, Robin excels in understanding the nuances of delivering comprehensive, clinical laboratory services to clients ranging from large, tertiary care centers to small community practices. As chief administrative officer at Wisconsin Diagnostic Laboratories, she is responsible for the lab’s administrative, financial and outreach activities. Robin held financial planning and sales support roles with QuadMed and Assisted Living Concepts. She started her career in public accounting with Andersen and Grant Thornton as an auditor serving healthcare and nonprofit organizations. Robin earned a bachelor’s degree in accounting from Marquette University and is a Certified Public Accountant.
With Atalan, we are not only helping providers with their bottom line, we’re also helping their patients get the care they need, and potentially saving lives.
Alexandria Frazier
Alexandria Frazier
Business Operations Specialist
Alexandria, known for her keen eye for detail, is a driving force behind Atalan’s operational and financial efficiency. Collaborating closely with our Chief Financial Officer, Robin, she ensures precise financial operations and cultivates vital organizational relationships. With a Bachelors in Criminology and Law Studies from Marquette University and a Masters in Leadership Studies from the University of San Diego, Alexandria blends unique expertise to elevate Atalan’s mission.
Atalan bridges innovation and accessibility in laboratory medicine, enhancing both patient care and system efficiency.
James Perkins
James Perkins
Implementation Manager
James has spent the last 10 years in Healthcare Informatics developing, deploying, and integrating software applications for large hospital systems and healthcare startups. Working with systems like West Jefferson Medical Center and LCMC Health, James helped implement EMR cutovers and PACS migrations. Working for startups like EngageDX, Kallaco, and most recently, CaseSherpa, James focuses on developing strategies for product development and system integration, as well as building teams focused on client success and engagement. James holds a Bachelor of Science in Management from Southeastern Louisiana University and a Bachelor of Science in Nursing from William Carey University. Before moving to Information Technology, James spent several years working as a Registered Nurse in the greater New Orleans area.
Atalan’s technology isn’t just a tool; it’s a catalyst for innovation, propelling healthcare providers into a new era of precision diagnostics and patient-focused care.
April Van Buren
April Van Buren
Implementation Manager
With over 15 years of experience in clinical laboratory settings, April is a dynamic professional, able to seamlessly navigate the intricate landscape of client interactions. As the Senior Account Manager for Wisconsin Diagnostic Laboratories, April drives sales, implementation, and client engagement, managing all aspects of the integration process. Her dedication and strategic vision contribute significantly to Atalan’s achievements by aligning client business needs with Atalan’s technology-driven platform, fostering strong client relationships, driving effective implementations, and optimizing operational success. April received a Bachelor of Science degree in Biological Sciences from Marquette University.
Atalan represents the convergence of innovation and efficiency in laboratory services, offering operational enhancements that streamline workflows and maximize resources, allowing labs to expand and thrive. Beyond its technical capabilities, Atalan serves as a bridge to patients, providing seamless access to diagnostic and therapeutic solutions.