Clinical lab startup Atalan is looking to reverse recent downward trends in the hospital outreach business. The company, launched this month by Froedtert Health, Wisconsin Diagnostic Laboratories (WDL), and HealthEco, has developed an informatics package that allows multiple laboratories to order tests from one another and track and manage results, with the initial goal of developing a network of hospital laboratories working together “to expand access to novel, innovative testing to patients across the country,” said Atalan CEO Steve Serota.